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The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice--"luminaries," as Traina calls IfOnly's talent. Below the house is something almost as dramatic: a 3,000-square-foot basement blasted out of solid granite to display the photography collection away from sunlight. The house we built together in San Francisco is very contemporary, with my photography collection and objects weve inherited and purchasedits a more sophisticated mix, in a sense, Trevor says. Meadowood just opened their new spa, and it is pretty incredible and special. One of HiNote's recent projects is a special collaboration with JJ Martin, founder of Milanese brand La Double J, offering 16 vibrant templates from cocktail hour invitations to sweet messages of encouragement. Our food guy is a well-known food critic." I tried my hand in the vineyards and the cellar but found my niche in marketing. In the blink of an eye, Napa was no longerjusta destination for wine lovers but a haven for conviviality, hospitality, peacockery, tastemaking and soul-seeking. Lanier Residence was a stunning, historical backdrop for our cover shoot with Katie Holmes More, The St. Regis New York Debuts a Chevalier Suite, Kelvin Harrison Jr. Is Riding the Fame Wave, Dont Miss The VeuveClicquot Polo Classic, Cartier Design: A Living Legacy Opens at Museo Jumex, Julia Roberts Expands Her Role As Chopards Global Ambassador, Were Over The Moon About This New Travel Registry, Our Favorite New Tech Gadgets and Devices Right Now, Carbone Opens in The Dallas Design District, Stylish New Reads From Louis Vuitton and YSL, Get behind-the-scenes pictures on Instagram. Start typing to see results or hit ESC to close, At Home With: Designer Isabel Lpez-Quesada, Madrid, At Home With: Stylist Colin King, Tribeca, At Home With: Derkan & John, the Gooi, Netherlands. "Alexis has been so patient with me," says Trevor. How many times has Trevor Traina been married? Trevor's latest Internet venture is DriverSide.com, a Web site focused on car maintenance. Nena Woolworth, Alexis Swanson Traina and photographer Claiborne Swanson Frank attend the Veronica Beard Spring 2015 dinner at Petit Ermitage on March 10, 2015 in Hollywood, California. Napa through the eyes of a 'curious eccentric' - Napa Valley Register And living in a house like this, you realize that a great big kitchen and a great big porch are really where you want to be., For his part, Trevor adds that even the houses indoor living can feel somewhat alfresco: I joke that were camping here, because we have 18th-century wallpaper. Though they both grew up in high-style households, Trevor says, were very casual and we arent at all fancy here., Trevor and Alexis are undoubtedly the chicest couple I know, says design impresario Ken Fulk, a close friend. Trevor Traina becomes ambassador in Vienna ceremony, Designated US ambassador to Austria Trevor D Traina and his wife Alexis S Traina arrive at the airport in Schwechat near Vienna, Austria on May 18, 2018. A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. The 45-year-old tech entrepreneur had woken up in Los Angeles that morning, having spent the previous evening at the Oscars. Alexis Traina Shares Her Summer Essentials. "It really was a living fairy talecomplete with Prince Charming," says Fargo, who had gilded the store's skeleton key and placed a heart with the couple's initials in one of the windows. Children duly arrived; the couple moved in two weeks before their second child, Delphina, was born (her elder brother, Johnny, is now two). " Alexis Traina, Suzie Kondi makes these amazing French terrycloth jumpsuits that are an easy, comfy travel essential. "That's such a specific moment in life and time. These little collections tell the story of a person, their taste and sense of humor, but more importantly, what kind of fantasy they are creating.. Although the house had survived the 1906 earthquake that devastated the city a year after it was built, it had been in the same ownership for a half century, and its patina of genteel shabbiness had confounded most prospective purchasers. Traina, 50, is the son of Dede Wilsey, longtime president of the board of trustees of the Fine Arts Museum of San Francisco. Photographed by Douglas Friedman / via DuJour. Trevor, Todd and their mother, philanthropist Dede Wilsey, who now has a home in the next town over, relied on their memories and photographs to rebuild the residence as it once was and took the opportunity to modernize some of the wonky layouts. (The grotto furniture has sentimental meaning for the Trainas--it was used as part of his surprise marriage proposal in Bergdorf Goodman's handbag rotunda.). "We worked with a brilliant, motley crew of talent," says Alexis. Alexis Swanson Traina, Contributor. His wife, Alexis Swanson Traina, who was at the ceremony, will return to Vienna from San Francisco with their two children after school is out. The mother of two is married to entrepreneur and philanthropist Trevor Traina, attends many society galas and. Alexis Traina's birthday is 09/19/1970 and is 52 years old. When I was growing up here, we had this thing we called scary walks, and after dinner wed go out with our flashlights and walk through the vineyards. The mix is no coincidence. ", After Seagram's, Traina returned to the Bay Area to attend Berkeley's Haas School of Business. Just about the only member of Traina's clan who seemed to have escaped the blessings of providence was President James Buchanan, who had the misfortune of being followed in the White House by Abraham Lincoln. Crabb, a Napa Valley pioneer who founded the To Kalon winery. Arriving at their historic, Victorian-style Oakville home, its easy to understand why the pairknown for their notable art collection, philanthropy and omnipresence on the San Francisco social scenepack up their kids almost every weekend and head here to unwind. Creative director for her family-owned Swanson Vineyards, Alexis Swanson Traina is quite familiar with all things Napa. Heres how. Like Napa, Alexis latest travel and lifestyle guide is enchanting, full of hidden treasures and favorite spots not to be missed! New to Traina's list of endeavors is becoming CEO of messaging app, .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}HiNote. The silver-haired free spirit is known for amassing one of the most legendary prop closets in the valley, filled with trinkets and tchotchkes to adorn her candy-colored tablescapesthink confetti, party hats, miniature American flags and a collection of tap-dancing shoes for after-dinner amusement. Theres so much growth in being able to explore new creative endeavors, and thats what I think is so fascinating about life, says Alexis Traina. I was at boarding school when my parents (pictured here) called to say, We just bought a vineyard in Napa Valley! Getty's three full-time seamstresses were set to work on the Trainas' maharaja library, sewing a dense tapestry of the eyes of peacocks' tail feathers to its gently curving wall. Alexis Traina, "Gucci aviators are always sexy, mysterious, and full of fun. In my awkward teenage years, I became obsessed with Lady Diana Spencer and insisted on having her same hairdo, eagerly spritzed with several bottles of Sun-In Not a good look in tropical climates, with braces. The old house had less room, but was very charming., Even with its updates, the Napa Valley getaway is a far cry from the couples primary residence, in Pacific Heights. It goes with absolutely everything and brings me endless joy." Inside Alexis Traina's 'From Napa With Love' Book Launch - Haute Living Years later, he saw the image for sale at an auction and purchased it. After graduating from Princeton and Oxford, he became a brand manager for Seagram's wine coolers in New York. "It was too good to be true," he remembers. I will not be revealing where we hid beers as teenagers, though!, The Trainas spend their days between their house and Trevor and Todds late father John Trainas property across the street (which is now shared among Johns children with Danielle Steel: Samantha, Victoria, Vanessa, Max and Zara) and Alexis parents place at the intersection of Oakville Cross. This story appears in the November 2017 issue of Town & Country. We have a number of family portraits, of my grandparents and my mother, and pieces of furniture I grew up with in various houses, he says. It's the end of a long day that some would find exhilarating, others exhausting and Traina simply typical. Hamish Bowles is entranced. The home was built in the 1860s by H.W. The holidays are defined by so many charming rituals and ceremonies that become a part of the fabric of our senses, memories and associations an endless stream of magical moments sprinkled over five weeks. Ultimately, as she discovered, "the art lives with us, rather than us with it.". The sale marked the end of a chapter in the journey that has defined my adulthood, one that tested my fathers patience daily as I discovered a love of product design and creating new tasting experiences. She claims the long, unpaved, tree-lined driveway as being her favorite spot on the property. Trevor Traina Celebrates 50th Birthday In Vienna - Haute Living "The house became a case study for all of us," Alexis explains, "asking the question, How do we live with young children, romance, and fantasy with all of this art?" Three years later, Traina sold CompareNet to Microsoft for a reported $100 million. Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. Miss Bigelow's Babble On by the Bay: Hitting The High Notes The Trainas also sought out furniture makers, designers, and decorative painters who could realize their schemes. I particularly love this extra white & crisp jacket. Alexis Traina's favorite Bay Area places - sfgate.com Aside from being a wine connoisseur, author, and entrepreneur, Traina is also a well seasoned traveler, and now that the official first day of summer is around the corner, she wants to share her favorite summer travel essentials. This fall, Claiborne and I shared an amazing story,inspired by my book for Town & CountrysNovemberissue, where she shot all the portraits and that was super special for us both. [13] His hobby is collecting photographs, an exhibition of his collection in summer 2012 at the Fine Arts Museum was discussed in the media. Is this socializing, is it business? ), For Alexisthe daughter of Elizabeth and W. Clarke Swanson Jr., a renowned vintner, whose grandfather started the national food-production company that bears the family namewhats outside of the house is equally important. Month. Situated in the heart of To Kalon Vineyard (which supplies grapes to Opus One, Schrader and Paul Hobbs), the area is considered sacred ground in the wine world. "We didn't want to fix everything; we wanted to maintain the patina while adding vitality." Alexis Swanson Traina | HuffPost Yes, tourists still pack tasting rooms and trek wine trails, but Napa Valley has also become a haven for entertaining, hobnobbing, creating, and soul-searching. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. President Donald Trump nominated Traina last January, and in the spring the Senate confirmed his appointment. Tokalon, as the house is named, was Trevor and his brother Todds childhood home, and, long before that, the original residence of one of Napas founding pioneers, H.W. A writer and filmmaker (Golden Globe for, By Alexis Traina. So much of HiNote is about self expression in technicolor, and its the idea of being able to tell your story digitally.. This website is a curation of past articles. Now theyre reinventing the narrative of wineand doing a good job at it. Trevor Trania and Alexis Swanson Trania Napa Valley Home Photos - DuJour Then he was out until the wee hours having dinner with a Disney executive and some tech-mogul friends at Spruce, a cozy, Michelin-starred Presidio Heights restaurant in which he is a co-investor. 78 Alexis Traina Photos and Premium High Res Pictures - Getty Images Images Editorial Video Editorial FILTERS CREATIVE EDITORIAL VIDEO 78 Alexis Traina Premium High Res Photos Browse 78 alexis traina photos and images available, or start a new search to explore more photos and images. By the time the company was sold, a few years ago, I was its longest-serving employee. "It's a handsome, dignified house," he says modestly. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. Home Design Inside the Home of San Franciscos Most High-Profile Couple, For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life. A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. The drive from San Francisco to the Napa Valley takes only a little more than an hour, but for tech entrepreneur and IfOnly CEO Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, the two places feel as far away from each other as possible. At his behest this was transformed after-hours by Linda Fargo into a softly lit bower, echoing to birdsong and filled with ornamental lovebirds and white peacocks, orchids, chandeliers, and silvered Venetian grotto furniture (some of which has made its way into their airy dining room). ", At the time it was a breakthrough idea. The wife and mother of two also runs a carefully curated Alexis inherited her fanciful joie de vivre from her Cuban mother, Elizabeth Swanson, who is fondly referred to as the madam of ceremonies and the Wizardress of Oz.. He commissioned Venice-based textile maven Sabina Fay Braxton to create a stamped crimson velvet and, in the tradition of grand eighteenth- and nineteenth-century establishments, "bathed the whole thing in itwalls, curtains, sofas, the works." Alexis Traina, creative director at Swanson Vineyards, is one busy person. Alexis parents, Elizabeth and W. Clarke Swanson, uprooted their family (Alexis sisters, Veronica, a clothing designer, and Claiborne, a photographer, are based in New York) from Naples, Fla., in 1985, when they purchased 100 acres on Oakville Cross Road and started Swanson Vineyards. Both Trevor and Alexis grew up absorbing exuberant taste as a baba soaks up rum. "That was a pretty serious acquisition, but it would probably go for a lot more than that now," he notes. Every year, the day after Thanksgiving,we assembleour entire collection on a table in our front foyer, and each night of the holidayseason we light the colored candles and marvel at the magic illuminating the room. Traina is married to Alexis Swanson Traina and has two children. Creative Director, Swanson Vineyards. When did Trevor Traina get divorced? Ambassador! Nena Woolworth, Alexis Swanson Traina and photographer Claiborne Wedding Registry Search and Website Finder - TheKnot She chronicled it all in a blog, Alexis' Napa for the Curious and Eccentric. There were no databases of products where you could compare television sets or phones and that sort of thing. There was a knock on the door, and the company's photography conservator came in to offer a print for his office. Shop Our Favorite Saks Friends & Family Deals, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Trainas' two children, Johnny and Delphina, play with their cousin Daisy on the back lawn. Says, Bill, pictured here with Deborah, Ultimately were building a culture around wine and hospitality that we all hope will last for generations. Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. They ran the winery for more than 30 years before selling it in 2016, and its where Alexis honed her instincts for celebrating the ceremonies and rituals of winefirst, with the introduction of a salon-style tasting room, then a modern sip shoppe. In 1997, the home was destroyed by an electrical fire (thankfully, no family members were present). Theyre not necessarily light weight or modern but they say: Ive arrived, and Im ready for some serious fun. But, if you ask Alexis Swanson Traina, that s exactly why she launched a line of $12.99 wines at Target. Swanson Traina, the creative director of Swanson Vineyards, a sprawling estate known for . Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Whats Your Fancy? PDF FACT SHEET - Vintage Wine Estates Happy birthday to Mr. In San Francisco, its unapologetic old-world glamour; in Oakville, its the perfect combo of chintz and prints, totally comfortable without ever sacrificing style.. Click through for a glimpse. Feb 3, 2011, 07:05 PM EST | Updated Dec 6, 2017. "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. He lives in San Francisco and walks three miles a day on the steep city streets. Over the weekend, Traina celebrated his 50th birthday with a series of lavish parties attended by San Franciscos high society. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Trevor Traina has not been divorced. Instagram feedswere inundated with pictures from the over-the-top events. When I first arrived at the French Laundry, Napa Valleys iconic images of vineyard-latticed hills dotted with chateaus and bountiful farms and orchards resonated with me. I opened the French Laundry to celebrate the work of the farmers, fishermen, winemakers, foragers, and other purveyors who work directly with the land of this beautiful place. How many times has Trevor Traina been divorced? He is a 1990 graduate of Princeton University with an MBA from UC Berkeleys Haas School of Business. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco. As the daughter of Elizabeth and W. Clarke Swanson, former owners of Swanson Vineyards, Traina spent most of her adult life in the family wine business, ultimately assuming the role of Creative Director. Needless to say, we were immediately smitten. You are also agreeing to our Terms of Service and Privacy Policy. That's the ultimate luxury.". The dining-room table belonged to my great-grandmother, as did the sideboard next to it, and [the nearby] secretary belonged to my mother., Though theres no denying his familys pedigree, Trevor cant help but make fun of some of the houses inherited features: It reminds me of that great comment by Marella Agnellimade after the socialite toured Sid and Mercedes Bass apartment in New Yorkwhen she said, It will take her another lifetime to understand wicker! Theres nothing more WASP-y than lattice and wicker. Here, time slows down, and things like cars, wine and friendships evolve and improve with age. Alexis Traina on Raising a Family in Wine Country | C Magazine In the magnolia-scented heights of San Francisco's Gold Coast, the air seems more rarefied. Wine: Alexis Swanson Traina and Target launch Modern House He sits on the board of six other nonprofits as well. All rights reserved. We all have different reasons for coming to Napa Valley: the light, the air, the soil, the vistas, and, of course, the wine. Alexis Traina Hosts a Cocktail and Dinner for Veronica Beard The airy dining room overlooking the garden is balanced by two custom-made banquettes, Venetian grotto furniture and a proud pair of peacocks. This story appears in the April 13, 2014 issue of ForbesLife. In fact, we planned a big outdoor christening, but it rainedand it never rains in Napa. The quick-thinking couple cleared out all the furniture in the seldom-used formal parlor to allow about 60 guests to gather inside for the ceremony. What's Your Fancy? Alexis Traina Shares Her Summer Essentials. Trevor Traina has not been divorced. My parents house is an enchanted, imaginative and romantic world with donkeys, sheep, chickens, playhouses and banana trees along the Napa River, says Alexis. C Social Front About Town Alexis Swanson Traina Its the idea of multigenerational families, farmers, winemakers, artists and chefs all coming together, bound by a love of creativity and the pursuit of magic, Alexis says. It took a leap of faith to get the family house before the family." Hearst Magazine Media, Inc. All Rights Reserved. Trevor Traina Marriages and Divorces - strictlyweddings.com Music, entertainment, wineries and golf are among IfOnly's other categories. This is a BETA experience. And what better place for a Renaissance man to play than amidst the dizzying variety of activities offered by IfOnly? ", "It was born in the peak of love," adds Alexis. He is heir to a name that has long been synonymous with Napa. Hair and makeup by Sherrie Long (Molly Chappellet and Thomas Keller) and Bianca Rubi (all others). And for the past few years, Traina has been holding that center--linking the Bay Area's tech titans with the city's Old Guard. Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." gh-low. It is a perfect gift for this holiday season. I worked late at night, on plane rides, or whenever I could find the time, and designed the book with my longtime graphic designer, Alyssa. For Traina, it's the sweet spot of a career spent nurturing relationships with talented people. The scion of one of San Francisco's grandest families, Trevor Traina was born into a family that arrived here during the Gold Rush. So with $300,000 in funding from friends and family (and receiving a credit from Haas for writing up the business plan), Traina hired a small team of programmers, moved them into the upstairs nursery of his father's house and launched CompareNet.

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