espn audience demographics espn audience demographics
It's more family-focused than child-centric. 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). Most-viewed Mens College World Series (MCWS) since 2018 and second since 2014. 1 for at least 29 straight and also 21 consecutive in prime time. Sports Betting analyst Joe Fortenbaugh signed a new deal and is a co-host of a new radio show on ESPN Radio, Joe & Amber with Amber Wilson. It covers all sources of traffic, including desktop and mobile. The increase was 15% after the first two rounds. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. ESPN is up +8% among P2+ and +5% among P18-49 (through 12/18/2022) ESPN is also up +14% and +12%, respectively in prime time (through 12/18/2022) Next were the 50 to 64-year-olds, 41.29% of whom watched the sports network. It was the most-watched baseball game on ESPN since 1998, per Nielsen, and the. When live sports resumed in 2021, ESPN led the way in primetime with an audience of 1.6 million. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. espnW brand campaign Thats a W returned with a new ad,Change is Coming, and the hashtag #ThatsaW had more than 21.9 million engagements and 631.8 million impressions across ESPN social handles. To fill the void, ESPNs programming, production and remote operations departments mobilized quickly and innovated, delivering a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling and even some unique events. ESPN has 1,250 employees. For example, with espnW we're talking to women, and there is an active female audience on Pinterest. The average NFL player salary is $4.5 million. Another TV special, The Stop: Living, Driving and Dying While Black in October, examined the experiences Black Americans have with law enforcement and the long-lasting impact these interactions have on African American communities. That is why September is an important month for ESPN. audience grew by 45%. Key statistics that defied overall industry trends (details lower): (SEC), adding up to 15 premier football games beginning in 2024-25, including the SEC Football Championship and many of the conferences top rivalries, in addition to approximately eight marquee mens basketball matchups each year across ESPN or ABC. Finally, we will feature individual shows that stand out and connect with viewers. There were 24.9 million, The network now has a long list of studio programs and other offerings. Lets find out with these stats. There are several key points to make from the fall book. thought Tom Jones was a perfect fit for the beloved PBS show's audience. It was the highest penetration among the three age brackets. Critically acclaimed and award-winning documentaries and original programming including the 30 for 30 films. Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning30 for 30films. The network now has a long list of studio programs and other offerings. The total value of these grants will exceed $1 million. Photography and images are a primary interest for espnW and Pinterest is a highly visual channel, so it's a natural fit. Ahead of the NFL season, ESPN announced new shows, updated roles, and more new content. ESPN is the most-engaged account in sports and is in the top 5 most-followed and engaged brands on the entire platform. It shows how target market segmentation can be discussed in less than 300 words. There is still a disproportion gender-wise, with males dominating ESPNs audience base. Every live edition of ESPNs flagship program. The last home game for Duke coach Mike Krzyzewski. The Walt Disney Company launched ESPN+ on April 12, 2018. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. In 2020, 13% of US adults hadnt heard of it. a 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. ESPN is a key driver of The Walt Disney Companys #1 position in social engagement among all U.S. media companies, accounting for at least 70% of fan social interactions. ESPN employees are most likely to be members of the democratic party. In addition, ESPN networks aired 16 (of a possible 21) MLB Wild Card playoff games in four days, a new round created for the truncated season, including seven on September 30 and the first MLB action (three games) on ABC since the 1995 World Series. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. Highlights: ESPN is the No. increased its audience 26% vs. the previous season. (Showbuzz Daily and Wrestlenomics)The show ranked first among network programs and fifth among all programming from Friday, including . investing in streaming) without cannibalizing the present (i.e. Sunday NFL Countdown andMonday Night Countdown resumed albeit from a new home, a rooftop studio at ESPNs New York Seaport District studios. The number of users on the platform is growing exponentially. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. Race attendance. 2 fantasy sports app. The companys efforts were rewarded with strong growth, despite the sports shutdown. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. Outreach efforts moved online to continue the priority of giving back to the community and those in need. When ESPN devoted an evening of programming on June 24 to exploring the multi-faceted issues of racism and social justice in sports, its one-hour Time for Change: We Wont be Defeated served as the centerpiece. Viewership for ESPNs exclusive coverage of the. The direct-to-consumer platform delivered more than 27,500 live events (up from 22,000 in 2021). recorded its best first quarter since 2016, up 31% from 2021. at 5 p.m. had its best first quarter since 2018, up 25% from a year ago. Content focused on: MLB and the music influence Latinos bring to the league, WNBA Latinos, UFCs biggest Latino names and a special look into the most influential Latino athletes in the country. The latter enjoyed a record Opening Night audience. Through its affiliated networks and businesses across media, ESPN reaches sports fans on all seven continents, including via 44 networks reaching 71 countries. What is the highest-paying sport in the US? ESPNs total day viewership in the first quarter of 2022 was up 32% vs. last year to an average of 812,000 viewers (P2+), the networks best for the first three months of the year since 2017. . As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. Also that month, college football began with College GameDay still on the road if only with a virtual pit of fans. 2 sports app. In America, ESPN reported a total of 3,329,000 viewers, making it their third highest tennis audience ever. . With two studios (connected to control rooms at other locations), it is home to. ABC, ESPN and ESPN2 delivered their most-watched college football season since 2016, up 7% among all viewers from last year. Register for FREE to view full report averaged 311,000 viewers, up 32% from the time slot the previous season. 250+ signature live events: MLB Postseason (25th consecutive year), NBA Playoffs and Finals, College Football Playoff Semifinals and National Championship, NFL Draft and NBA Draft. ESPN Fox Nation FOX NOW fuboTV . For the ninth straight year, ESPN will be the No. XFL Week 10 TV Ratings On ABC/ESPN, And ESPN2. espn.com 87% 516.9M Sports > Sports - Other #1 Analyze espn.com Compare to espn.com. over 60 Last updated 10/1/16 ESPN Radio programming is also available on Sirius XM, via digital distributors Apple Music and Tune In and on ESPNRadio.com. ESPNs most-watched since it expanded coverage of the tournament in 2017. That said, about 45% of Disney Plus users are under 18 . The largest age group of visitors are 25 - 34 year olds (Desktop). Throughout the year, ESPN successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets. (launched in 1979, ESPN HD launched in 2003); (2004, ESPN Deportes HD in 2011), the regionally focused. ESPN isn't called "the worldwide leader in sports" for nothing. Fascinating Sports Viewership Statistics. September saw a new high of 50 million downloads overall, up 44% from a year ago. A collaboration between Andscape and the NBA. (Source: Adobe Analytics). As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. 1 Across Every Key Metric and Demographic. They served as a means to maintain ESPNs relationship with fans, showing ESPNers are missing sports together with them. Once pay TV viewership falls below it, ESPN will switch to a direct-to-consumer business model. Podcasting enables deeper rather than broader content, connecting closely with a specific audience. Six commissioners from the top American professional team sports discussed the resumption of competition in the midst of the coronavirus pandemic: Gary Bettman (NHL), Cathy Engelbert (WNBA), Don Garber (MLS), Roger Goodell (NFL), Rob Manfred (MLB) and Adam Silver (NBA). enjoyed its best first quarter ever, up 15% from last year. Who Is the Worlds Highest-Paid Athlete in 2023? Using a database of 30 million profiles, Zippia estimates demographics and statistics for CNN. The combined audience is the third-highest on record for night one of the draft, trailing 2021 (12.52M) and the anomalous 2020 edition that aired during an unprecedented drought of live sporting events . The pandemic continued to have an impact in the fall when ESPN missed out on college football contests plus bowl games; and NCAA basketball matchups. Meanwhile, the #oneteam Public Service Announcement (PSA), produced by a partnership between Corporate Citizenship and the marketing department, used 24 commentators to convey that with games on pause, ESPN and its fans are still on one big team with important roles to play, including keeping social distance, checking on each other and supporting the heroes on the front line. : Made in America, one of WrestleMania and a boxing marathon that included the epic trilogy between Muhammad Ali and Joe Frazier (Ali-Frazier I had not been on U.S. television in 29 years). were eager to diversify the cast to reflect modern demographics. The following post is an example to be used for my students in the Marketing and Branding in the Digital Age module. 40 million ESPN Podcast-related views on YT. ESPN presented content and experiences that explore stories at the intersection of women, sports, culture and the fight for equality. Find out the 2022-2023 attendance numbers for every NBA team. Most notable is Ally Financials ad buy with ESPN. In addition to marquee U.S. (NFL, MLB, NBA, NASCAR, IRL, all of golfs and tennis G, rand Slam events) and major international (UEFA Champions League and other top soccer, cricket and more) sports, there are 11 local versions of. Few things are as iconic as ESPN SportsCenters theme song that. Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. As a number of sports were finalizing their plans for return, ESPN organized and aired SportsCenter Special: The Return of Sports. ESPNs Snapchat team was busy building two new shows . was up 56% from the previous year and the most-viewed since 2017. Only 20% stated that they watched NASCAR , The Walt Disney Company launched ESPN+ on April 12, 2018. ESPN Digital, by far the worlds leading sports digital platform with a reach 38% larger than No. Individual giving was up 909% and individual donors up 694%, compared to 2021. Industry publication DigiDay recently reported on the . The most popular posts of the year by platform: Instagram: ESPN continues to lean into the burgeoning sports betting space: The Las Vegas studio opened as the new home of. There is more exclusive programming coming in 2021: a morning highlights/opinion show; a program hosted by Stephen A. Smith; the nine-part Man in the Arena focusing on Tom Bradys march to nine Super Bowls; and versions of Peytons Placeshosted by David Ortiz (MLB), Ronda Rousey (combat sports), Abby Wambach (soccer) and Eli Manning (college football). The current quarter will be the 30th consecutive in which ESPN has been the No. Another interesting way to tackle viewership is year-to-year. It marks the opening of the NFL season (the weekend following Labor Day). All this was accomplished while creating safe working conditions for those production personnel who needed to be on site. Looking ahead, the ingenuity and resolve we demonstrated gives us the confidence to take on anything that may confront us., James Pitaro, Chairman, ESPN and Sports Content, The Undefeateds season-long digital series, #oneteam Public Service Announcement (PSA), ESPNs Record-breaking V Week Fundraising Jumpstarts Jim Valvano 30th Anniversary Speech Celebrations. It remains relevant to todays audience and has become a cultural touchstone that links generations. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. 25 former international players and soccer journalists leading coverage. To wit, in the heavy news cycle of 2020 ESPN accounted for 13 of the biggest 25 cable audiences. After two rounds, the NCAA Tournament audience is 15% larger than 2021. Its presence on pay TV is slowly waning, but its OTT services are picking up. The streaming platform now has around 25 million subscribers in the US alone. dominate the US market. This influx of telecasts created a delicate scheduling jigsaw puzzle for the programming department to solve which required weekday afternoon contests for MLS, NBA and MLB. ESPN today announced it set its NBA Playoffs first round audience record on Friday, April 28, as the Golden State Warriors vs. Sacramento Kings Game 6 averaged approximately five million viewers (4,977,000), according to Nielsen. Also, culture critic Soraya McDonald became ESPNs first finalist for The Pulitzer Prize. with an audience of 1.6 million. on ESPN averaged 1.3M viewers, up 9% from a year ago. Ive worked on almost every sport, plus answered viewer calls and letters (people used to write! On Saturday afternoon at 12 noon ET on ESPN, the XFL's game between the St. Louis Battlehawks and Orlando Guardians averaged 636,000 viewers.
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